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Comms 101 > Jan 31. Books: The birth of Mass Media > Flashcards

Jan 31. Books: The birth of Mass Media Flashcards

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1
Q

What Was Oral Culture?

A

Pre-literate society. Narratives passed down over generations. Collective creation of narratives.
Examples: Homer’s Illiad and Odyssey

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2
Q

Development of Writing

A

Pictographs
Ideographs
Phonographs
Alphabet

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3
Q

Development of Paper

A

Papyrus
Parchment
Paper

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4
Q

Development of Books

A

Codex
Scriptoria
Gutenberg

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5
Q

What were some of the cultural effects of the printing press?

A
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6
Q

The Gutenberg Parenthesis Model

A

Please read over and print the document called “The Gutenberg Parenthesis” on Learning Suite. Bring it to class. You may be tested on this model at some point.
Pre-Parenthetical Era (Orality)
Gutenberg Parenthesis (Literacy)
Post-Parenthetical Era (Digitality)
Pay careful attention to how each of the three eras was defined by their media systems.

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7
Q

High culture vs. low culture
What does each term mean?

A
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Comms 101 (8 decks)

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