Jan 12th. Understanding Media Convergence

Question 1

What are the three types of convergence?

Answer 1

• Technological
• Economic
• Cultural

Question 2

Give an example of technological convergence

Question 3

Give an example of economic convergence

Question 4

Give an example of cultural convergence

Question 5

How is Convergent Mass Communication Different from Traditional Mass Communication?

Answer 5

Traditional mass communication is a creator/audience relationship in which the audience is largely mute. Now with converging forms of mass media, the audience can also participate and produce media in response to the media they consume. This is why they’re called “prod-users.”
Prod-users are active participants, not passive observers.

Question 6

Describe the critical/cultural theory of mass communications

Question 7

What is the transmission model?
What are its strengths/weaknesses?

Question 8

Who is James Carey?
Explain his contribution.

Answer 8

The man who developed the ritual model of communication.

The ritual model states: “communication is a symbolic process whereby reality is produced, maintain,d repaired, and transformed.”

Question 9

How are critical theory and cultural studies different from the transmission model?