James Bond - No time to die - Website + Poster

Question 1

Colour palette

Answer 1

• Masculine colour palette (Blue, black etc) relates to Bond;s predominantly male audience

Question 2

Who wrote the original James Bond Stories?

Answer 2

Ian Flemming

Question 3

Why wasn’t Ian Flemming featured on the poster, like he normally was?

Answer 3

NTTD was not based off of one of his stories

Question 4

Who directed James Bond NTTD?

Answer 4

Cary Joji Fukunaga

Question 5

Which two production companies produce NTTD and are listed on the 007 website?

Answer 5

-EON
-MGM

Question 6

Where does the 007 logo appear?

Answer 6

In the background at the top - it is an intertextual reference to the rest of the franchise as it is iconic

Question 7

what is the significance of the logo being placed slightly out of frame?

Answer 7

Emphasises the franchise’s popularity that its main logo can only be partially visible and audiences will still be able to identify it

Question 8

Which characters are giving direct adress (Eye contact)

Answer 8

Lyutsyfer Safin, Dr Madeline Swann, Q,

Question 9

Suit

Answer 9

• Common convention of James Bond and spy genre in general
• Connoted wealth, class + power

Question 10

Where is bond’s face facing and what is its significance?

Answer 10

• Turned away from camera
• unconventional
  -Subverts mascuilinity
  -Emphasises Craig’s popularity as we can still tell who it is

Question 11

how many times is Dr Madeline Swann featurefd?

Answer 11

twice

Question 12

What are some features of the poster?

Answer 12

-Aston Martin on Fire
- Location of Bar
- Location of a coastal mediterranian town
- Characters (Nomi, Bond, Dr Swann, Safin, Paloma, Q, Masked man)

Question 13

what does bond;s appearence in different types of transport connote?

Answer 13

Suggests he is a heroic character on a quest (PROPP)

Question 14

What are bond’s facial expressions?

Answer 14

Calm + Serious
Common convention + promotes traditional values of toxic masculinity

Question 15

Who is sexualised + how are they?

Answer 15

Paloma

• Low cut dress
• Makeup
• Hair

interests straight traditional male audiences who like seeing women

FEMME FATALE CHARACTERTYPE

Question 16

What does Nomi’s outfit connote

Answer 16

It is all black and she is holding a gun

• Utilitarian/militarian
• Powerful character
• Could be adhering to racial stereotypes of black violence, expecially with guns

Question 17

What are the two stereotypes Safin’s character adheres to in the vIllain charactertype?

Answer 17

• Facial disfigurements - Safin’s character has a facial difigurement which is a negativ esterotype of villains in the spy genre
• Eastern european/ Middle eastern - Rami Malek is of Egyptian + Middle eastern descent and Safin has an eastern-european accent

Question 18

What is the name of Nomi’s actress?

Answer 18

Lashana Lynch

Question 19

Why did Lashana Lynch have to delete social media?

Answer 19

She was being racially harassed online by racist bond fans on how black women didnt “fit” into the bond franchise as female strong protagonists

Question 20

What style is the Mask in?

Answer 20

Japanese - another racial stereotype

Question 21

Who is the Gay character?

Answer 21

Q - The hacker/ “Geek”
- Could argue that still adheres to homophobic stereotypes that gay men struggle to be masculine/ fight

Question 22

What does the two words from the title “No time” connote?

Answer 22

-Urgency
-Tension

Question 23

What does the two words from the title “ To die” connote?

Answer 23

Foreshadowns characters’ deaths later on in the film itself

Question 24

What is the significance of exotic locations (Cuba, Italy)

Answer 24

-Convention
-Provides ESCAPISM (Uses +Gratifications)

Question 25

What is the significance of the character in the mask?

Answer 25

mystery/enigma

Question 26

What is geurilla marketing?

Answer 26

a marketing tactic in which a company uses surprise or unconventional methods and interactions to promote a product or service.

This could be applied to the website’s store

Question 27

What does the large masthead do?

Answer 27

reinforces branding

Question 28

What are some sections of the website?

Answer 28

• Audiences can sign up to 007 news which porvides exclusive content
• News Section
• Insider section
• Vehicles section
• Store
• Films page

Question 29

News section

Answer 29

Keeps franchise relevant between release dates with events etc.

Question 30

Insider section

Answer 30

Gives audiences glimpses + adds to the idea of quality, technology and luxury

Question 31

Vehicles section

Answer 31

Targets male fans + Car fans

-Can look at iconic cars used in films (Aston Martin)

Question 32

Store

Answer 32

-Massive
- Tshirts, backpacks etc are examples of guerilla marketing

Question 33

What is the colour palette of the website?

Answer 33

monochromatic (black/white)

Question 34

Films page

Answer 34

EDUCATES (Uses + Gratifications) aduiences on history of the franchise
-orders in chronological order
- older movies accessble to older viewers (Nostalgia)

Question 35

How does the store appeal to male audiences

Answer 35

They had a “ fathers day gift guides”

Question 36

What are some brands the website has had media synergy partnerships with

Answer 36

Faberge
Montergrappa