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Media Studies > GQ > Flashcards

GQ Flashcards

1
Q

When was GQ launched

A

1931

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2
Q

what does GQ stand for

A

Gentlemen’s quarterly

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3
Q

who was GQ produced by

A

Conde Nast

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4
Q

target audience

A

ABC1
Men
20-44

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5
Q

monthly print readership

A

212000

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6
Q

social media following

A

2 million

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7
Q

what % of readers have bought or plan to buy products in GQ

A

88%

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8
Q

What % of readers own designer fashion

A

93%

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9
Q

signficance of low angle

A
  • Presents him as an idol that audiences shold look up to
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10
Q

Leather trousers

A

High fashion + luxurious appealing to ABC1 audiences + reinforcing affluent values of GQ + also appeals to ideas of sexuality, similar to anothe rfootballer, david beckam wearing a sarong

sexuality

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11
Q

mastheard partly not in image

A

brand is recognisable and iconic

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12
Q

font

A

sans-serif - connotes power and masculinity

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13
Q

target audiences of this issue

A
  • Football player - males
  • shirtless - gay males
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14
Q

muscular body

A

suggests muscular bodies are attractive, reinforcing spornosexual ideology + hegemonic masculinity

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15
Q

jewellery

A

connotes wealth + success

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16
Q

body language

A

defiant
dominant
cool

17
Q

religious imagery

A

wings - BLACK - powerful, holy, evangelical etc, to be respected/worshipped, black wings support black rights

anchored by “guardian angel” cover line

religious imagery on tattoos - moral but also powerful

18
Q

racial stereotypes

A
  • black men typically represented in media as agressive, but on this cover has more positive representation, focusing on positive, moral and heroic qualities, subverting marginalising stereotypes, reflecting modern contextcs and diverse audiences
19
Q

Colour palette

A

masculine
wealth + power
aristocracy

20
Q

“speak no evil” cover line

A

dictatorship in Chile

enigma code (barthes)

use of direct adress

21
Q

Machine gun kelly overline

A
  • hyperbolic language
  • hedonisytic lifestyle
  • ESCAPISM (Uses + Gratifications)
22
Q

GQ heroes coverline

A
  • “exclusive” gives the magazine a unique selling point and induces feelings + “keeping up with the jones’”
  • “sizzle” suggests hot + sexual content, which reinforces GQ’s understanding of ABC1 audience’s maturity
23
Q

“Westminister ahs become a living nightmare” coverline

A

-Hyperbolic emotive language
- “master plan” suggests burnham and as an extension men as a whole as clever/cunning, a convention

24
Q

Broken suit/beltbag coverline

A

-Imprative tone, GQ can teach audiences how to dress, ETHOS

Media Studies (8 decks)

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