GQ

Question 1

When was GQ launched

Answer 1

1931

Question 2

what does GQ stand for

Answer 2

Gentlemen’s quarterly

Question 3

who was GQ produced by

Answer 3

Conde Nast

Question 4

target audience

Answer 4

ABC1
Men
20-44

Question 5

monthly print readership

Answer 5

212000

Question 6

social media following

Answer 6

2 million

Question 7

what % of readers have bought or plan to buy products in GQ

Answer 7

88%

Question 8

What % of readers own designer fashion

Answer 8

93%

Question 9

signficance of low angle

Answer 9

• Presents him as an idol that audiences shold look up to

Question 10

Leather trousers

Answer 10

High fashion + luxurious appealing to ABC1 audiences + reinforcing affluent values of GQ + also appeals to ideas of sexuality, similar to anothe rfootballer, david beckam wearing a sarong

sexuality

Question 11

mastheard partly not in image

Answer 11

brand is recognisable and iconic

Question 12

font

Answer 12

sans-serif - connotes power and masculinity

Question 13

target audiences of this issue

Answer 13

• Football player - males
• shirtless - gay males

Question 14

muscular body

Answer 14

suggests muscular bodies are attractive, reinforcing spornosexual ideology + hegemonic masculinity

Question 15

jewellery

Answer 15

connotes wealth + success

Question 16

body language

Answer 16

defiant
dominant
cool

Question 17

religious imagery

Answer 17

wings - BLACK - powerful, holy, evangelical etc, to be respected/worshipped, black wings support black rights

anchored by “guardian angel” cover line

religious imagery on tattoos - moral but also powerful

Question 18

racial stereotypes

Answer 18

• black men typically represented in media as agressive, but on this cover has more positive representation, focusing on positive, moral and heroic qualities, subverting marginalising stereotypes, reflecting modern contextcs and diverse audiences

Question 19

Colour palette

Answer 19

masculine
wealth + power
aristocracy

Question 20

“speak no evil” cover line

Answer 20

dictatorship in Chile

enigma code (barthes)

use of direct adress

Question 21

Machine gun kelly overline

Answer 21

• hyperbolic language
• hedonisytic lifestyle
• ESCAPISM (Uses + Gratifications)

Question 22

GQ heroes coverline

Answer 22

• “exclusive” gives the magazine a unique selling point and induces feelings + “keeping up with the jones’”
• “sizzle” suggests hot + sexual content, which reinforces GQ’s understanding of ABC1 audience’s maturity

Question 23

“Westminister ahs become a living nightmare” coverline

Answer 23

-Hyperbolic emotive language
- “master plan” suggests burnham and as an extension men as a whole as clever/cunning, a convention

Question 24

Broken suit/beltbag coverline

Answer 24

-Imprative tone, GQ can teach audiences how to dress, ETHOS