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Media Studies > Fortnite - Industries + Audiences > Flashcards

Fortnite - Industries + Audiences Flashcards

1
Q

What component and section will Fortnite be in in your GCSE?

A

Component 1 Section B

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2
Q

What are Blulmer + Katz’s 5 uses + Gratifications

A
  • Surveillance (intel on people’s lives)
  • Entertainment/Social interaction
  • Education
  • Escapism
  • Personal Identity - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
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3
Q

What is its annual income

A

Approximately $1 Billion

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4
Q

What is Fortnite’s Male-female split

A

72.4% male, 27.6% Female

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5
Q

What is the Video Game industry’s male-female split?

A

60% Male, 40% Female

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6
Q

What are some reasons Fortnite has a high amount female players?

A
  • There is little to no sexualisation of women in the game
  • You can play as a woman, adverse to just having women has NPCs
  • Default skins are randomized - You can get any race, gender etc.
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7
Q

Who is the founder of Epic Games?

A

Tim Sweeney

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8
Q

What is Horizontal integration?

A

A business growth strategy by buying/merging opponents on the same supply level.

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9
Q

What is Vertical integration?

A

A business growth strategy by company control of multiple stages among supply chain.

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10
Q

What is in-house promotion?

A

When a company uses other branches of the company to promote another part of the company.

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11
Q

What does PEGI stand for?

A

PanEuropean Gaming Information rating system

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12
Q

Who regulates video game ratings in the UK?

A

The Video Standards Council, or “VSC”

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13
Q

What is Epic Games’ software called?

A

Unreal Engine

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14
Q

Why is the fact that Epic games’ software is public important?

A
  • Keeps Price down
  • Encourages audiences to be more active and perhaps even use the software themselves
  • Makes audiences feel important/included
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15
Q

What is media synergy?

A

When two different forms of media (i.e, Film and Newspaper) promote eachother

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16
Q

What is an example of where Fortnite uses a synergetic partnership (Partnership with a different form of media)

A

The Fortnite x Marvel collabaration - Marvel themed outfits/ limited time weapons/events and Fortnite shown in Avengers Endgame

17
Q

How does fortnite use social media to promote their product?

A
  • Black Hole Event - Players nterrupted mid-game by meteor and just left with a black hole on screen, then all of fortnite’s social media platforms’ posts were deleted and just left with a black hole
  • Fortnite social medias post trailers, teasers and walkthroughs. and social media has the ability where users can share posts with friends.
18
Q

How do “limited edition” items increase profit?

A
  • Fortnite will label an item as limited edition so that players feel more inclined to buy the item before it goes away forever.
  • Fortnite also has fan-labelled “rare skins” i.e renegade raider - this outfit took to fame after never coming back into online fortnite stores
19
Q

Why doesn ‘t fortnite have a lower PEGI rating than 12?

A
  • Main aim is to fight + Kill
  • Contains weapons
20
Q

Why doesn’t fortnite have a higher PEGI rating than 12?2

A
  • No sexual scenes
  • No showcase of drugs/alcohol
  • Violence is cartoonish ( No gore)
  • Very little bad language
21
Q

What are parents concerned about to do with Fortnite?

A

The game’s addictive nature

22
Q

How does Fortnite appeal to younger audiences?

A

Bright colour schemes, youthful music, tiktok dances

23
Q

Who are some celebrities who have endorsed fortnite?

A

Public celebrities
- Neymar
- Drake
- Travis Scott
Gaming Celebrities
- Ninja
- Lazarbeam
- MrFreshAsian

24
Q

What was the prize money for the fortnite world cup?

A

$30 Million

25
Q

What was the average competitor’s age in the fortnite world cup (tournament)

A

12

26
Q

Who won the 2019n Fortnite World Cup?

A

Bugha

27
Q

What is the imprtance of Fortnite also showing films + concerts.

A
  • Brings in wider audiences + endorses product
  • Anchors fans of artist or film with Fortnite
  • 2020 Lockdown meant that Cinemas and concert venues were closed, so audiences just watched them through Fortnite.

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