Fortnite - Industries + Audiences Flashcards
What component and section will Fortnite be in in your GCSE?
Component 1 Section B
What are Blulmer + Katz’s 5 uses + Gratifications
- Surveillance (intel on people’s lives)
- Entertainment/Social interaction
- Education
- Escapism
- Personal Identity - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics.
What is its annual income
Approximately $1 Billion
What is Fortnite’s Male-female split
72.4% male, 27.6% Female
What is the Video Game industry’s male-female split?
60% Male, 40% Female
What are some reasons Fortnite has a high amount female players?
- There is little to no sexualisation of women in the game
- You can play as a woman, adverse to just having women has NPCs
- Default skins are randomized - You can get any race, gender etc.
Who is the founder of Epic Games?
Tim Sweeney
What is Horizontal integration?
A business growth strategy by buying/merging opponents on the same supply level.
What is Vertical integration?
A business growth strategy by company control of multiple stages among supply chain.
What is in-house promotion?
When a company uses other branches of the company to promote another part of the company.
What does PEGI stand for?
PanEuropean Gaming Information rating system
Who regulates video game ratings in the UK?
The Video Standards Council, or “VSC”
What is Epic Games’ software called?
Unreal Engine
Why is the fact that Epic games’ software is public important?
- Keeps Price down
- Encourages audiences to be more active and perhaps even use the software themselves
- Makes audiences feel important/included
What is media synergy?
When two different forms of media (i.e, Film and Newspaper) promote eachother
What is an example of where Fortnite uses a synergetic partnership (Partnership with a different form of media)
The Fortnite x Marvel collabaration - Marvel themed outfits/ limited time weapons/events and Fortnite shown in Avengers Endgame
How does fortnite use social media to promote their product?
- Black Hole Event - Players nterrupted mid-game by meteor and just left with a black hole on screen, then all of fortnite’s social media platforms’ posts were deleted and just left with a black hole
- Fortnite social medias post trailers, teasers and walkthroughs. and social media has the ability where users can share posts with friends.
How do “limited edition” items increase profit?
- Fortnite will label an item as limited edition so that players feel more inclined to buy the item before it goes away forever.
- Fortnite also has fan-labelled “rare skins” i.e renegade raider - this outfit took to fame after never coming back into online fortnite stores
Why doesn ‘t fortnite have a lower PEGI rating than 12?
- Main aim is to fight + Kill
- Contains weapons
Why doesn’t fortnite have a higher PEGI rating than 12?2
- No sexual scenes
- No showcase of drugs/alcohol
- Violence is cartoonish ( No gore)
- Very little bad language
What are parents concerned about to do with Fortnite?
The game’s addictive nature
How does Fortnite appeal to younger audiences?
Bright colour schemes, youthful music, tiktok dances
Who are some celebrities who have endorsed fortnite?
Public celebrities
- Neymar
- Drake
- Travis Scott
Gaming Celebrities
- Ninja
- Lazarbeam
- MrFreshAsian
What was the prize money for the fortnite world cup?
$30 Million
