issues and debates Flashcards
culture
the ideas, customs and social behaviour of a particular group of people or society
culture bias
tendency to ignore cultural differences and interpret all phenomena through the lens of your own culture
cultural relativism
behaviour differs across cultures
- behaviour only has meaning when considering the context at which it occurs
ethnocentrism
judging other cultures by the standards and values of ones own culture
- extreme type of culture bias
universality
behaviours are the same across cultures
emic research
research conducted inside a specific culture, aiming to identify behaviours that are specific to that culture
imposed etic
assumes behaviour from one culture can be applied universally
examples of culture bias in research
- milgram
- asch
WEIRD samples
Western
Educated
Industrialised societies
Rich
Democratic
limitation of culture bias
- innacurate understanding of behaviour
- asch + milgram studied with white, middle class Americans
limitation of culture bias
- negative implications for society
- IQ test were given to 1.75 million soldiers in WWI
- contained questions about america
- non-americans scored low results and were labelled as intellectually inferior
strength of culture bias
- developments
- cultural psychology is new branch of psychology that has developed
reducing cultural bias
- use researchers familiar/native to the culture that is being studied
- cross-cultural research
- reflexive approach
- no assumptions
CRRISSE acronym
Cross-cultural research
Representative sample
Reflexive approach
Immersion
Standards
Sensitive research
Emic approach
gender bias
the differential treatment and/or representation of males and females, based on stereotypes and not real differences