IP for Entepreneurs Flashcards
Define IP
The output of the human mind and/or imagination that is protected to enable the creator to obtain a fair return on their investment in creating the output. Based on: - Monopoly rights - Territorial - Time limited
Types of IP
Unregistered rights
Registered rights
Unregistered rights
come to existence when created, inherent to the creation itself
e.g. copyright on a book, original code, confidential information
Registered rights
More powerful form of protection, but harder to obtain
e.g. patent, trademark, utility model
Patent 3 criteria
- Invention with technical character (fulfils certain criteria)
- Invention that is new (different to what already exists)
- Invention that is not obvious (moves the field forward)
Unpatentable processes
Products derived from stem cells
Methods of surgery/medical Tx (allowed to be patented only in US)
“Mere discoveries” without embodiment in product
Mathematical methods/methods of doing business/mental acts
Computer programs
Rules for playing games
Trademark definition
An indication of origin, that protects good work and brand strength. Can be logos, words, or colours
e.g. RR for rolls royce, Tiffany blue, Burberry patter
Must be distinctive and not descriptive
TM application and existence
Apply at trademark office, fulfil specific requirements, pay a fee
May exist in perpetuity once granted
Design definition
Design patents cover the apperance of whole/part of a product
Must be new and have individual character
Can last 25 years if fees are paid
e.g. Kiddy suitcase - patent was not good enough to protect the design
Confidential information
To get patent monopoly, you have to disclose your secret to the rest of the world (18 months after release, all patents are published).
If you can keep your process secret forever, you won’t need to patent it and no one will know.
BUT objects are a lot easier to reverse engineer than processes, so keeping trade secrets is usually only valid for processes.
Note that large companies often buy small startups if they possess IP that means the company is infringing it.
Copyright
Automatically comes into existence e.g. when source code of a computer program is recorded in enduring form
Lasts the entire creator’s life + 70 years
Need to prove copying (it is not a total monopoly; independent creation is a defence)
TradeMark
Gives you power to stop people using similar names
Lasts indefinitely, as long as you pay renewal fees
Registered designs
Could be used t protect images / icons, lasts 25 years in UK and EU
Advantage vs TM: not limited to particular product
Advantage vs Copyright: don’t need to prove copying to show infringement
Limits of patents
Duration is 20 years from filing date
Territorially limited (single country), although there are common application routes available
Applications can be slow to grant (2-5 years)
Can only be enforced once granted (patent pending has no value)
Explain bow patent is essentially a contract
Monopoly in exchange for teaching someone skilled how to do your invention after time lapses