DNA Electronics and McKinsey Flashcards
What is consumer market?
Who wants to buy what you are selling
Why is consumer market important?
The sooner you figure it out, the more runway you have
What was DNAe Tech platform?
Detection of pH from DNA synthesis (pH changes as DNA chains extends)
H+ is detected by ion sensitive transistor
Platform technology
Keeping the purpose of a technology very broad
This is a weakness as well as a strength
DNAe Vision
Fast, portable low multiplex gene test
Unskilled user operator
Easily tailored to multiple applications
Exclusive vs non-exclusive license
Exclusive = costumer pays a premium, but locks up IP so they have unique access to it Non-exclusive = selling IP license to a company, but retaining rights to use themselves or sell it further
DNAe Platform business market opportunities
Infectious disease Personalised medicine Consumer genetics Equine genetics Agri genetics Food contamination / bioterrorism
What is a CLIA waiver?
Waiver that a product has low complexity, so can be used by unskilled users safely out of a lab
What was Genalysis initial product?
Engineered saliva extraction in a cup. Has USB connectivity.
How to assess entering a new market
- Lay out strategic solution space
- Select strategic options and timing
- Map stakeholders
- Estimate benefits
- Describe roadmap
How to select providers
Prioritise providers against criteria:
- Digital maturity
- Rate of the problem within target polulation
- Readiness to engage
What is the “Global digital exemplar”?
Initiative through which the NHS gave some hospitals money to adopt new technology to see how it can be incorporated into healthcare
Who sponsored DNAe?
Uk government (to work with Pfizer) Genting Group (Malasia) NIHR grant (for HIV) BARDA grant (for flu, sepsis)
Who was DNAe licensed to?
Roche
