IO terms 62-70

Question 1

stereotype

Answer 1

fixed idea of something that doesn’t allow for individuality

Question 2

slogan

Answer 2

picture or text specific for a brand

Question 3

structure

Answer 3

text’s shape or order as a whole

Question 4

style

Answer 4

attitude conveyed through the choice of words on a subject

Question 5

symbol

Answer 5

something that has meaning in itself, but that also stands for something more than itself

Question 6

syntactic fluency

Answer 6

ability to create a variety of sentence structures, especially varied in complexity and length

Question 7

syntax

Answer 7

how words are put together to coney a thought

Question 8

synthetic personalization

Answer 8

address mass audiences as though they were individuals through inclusive language

Question 9

taboo

Answer 9

prescribed by society as improper

Question 10

telegraphic sentence

Answer 10

sentences with five words or less

Question 11

testimonials

Answer 11

statements from ordinary people who recommend products

Question 12

theme

Answer 12

main idea or underlying meaning of literary work

Question 13

tone

Answer 13

authors writing style or pov

Question 14

tricolon

Answer 14

list of three which has an affect on the audience

Question 15

voice

Answer 15

distinctive way that writer uses language

Question 16

worldview

Answer 16

philosophy of life or conception of the world

Question 17

pun

Answer 17

words with similar or identical sounds but different meanings

Question 18

double entendre

Answer 18

Has two meanings: straightforward and ironic or inappropriate