IO terms 1-20 Flashcards
accumulation
list of words which embody similar qualities or meanings
alliteration
repetition of similar consonant sounds
allusion
reference to someone/thing known from history/literature/religion/politics/sports/science/etc.
ambiguous
having multiple meanings or interpretations
antithesis
balancing strongly contrasted words or ideas
appeal to authority
argumentation technique when someone refers to sources that claim to have authority
appeal to fear
if you make people scared they will believe or buy anything
bandwagon effect
propaganda effect stating that one person should do something as everyone else is already doing it
cluster
grouping of distinct elements to display an idea
code switching
altering between varieties of languages
coherence
being logical and consistent
colloquialism
linguistic feature associated with informal situations
conflict advertising
an unresolved issue is presented to help sell an idea
connotation
usage of a word to suggest a different meaning than its own
context production
text is produced with factors influencing the writing or speaking