final vocab exam Flashcards
accumulation
list of words which embody similar abstract or physical qualities
allusion
reference to something known from an outside source (history, literature, religion, etc.)
alliteration
repetition of similar consonant sounds in close together words
ambiguous
open to having several possible meanings
antithesis
balancing words/phrases that are strongly contrasted by grammatical structure
appeal to authority
when one refers to sources that claim to have authority
appeal to fear
if you can make people scared, they will believe/buy anything
bandwagon effect
one should do something because everyone else is
cluster
grouping of distinct elements that convey an idea
code-switching
alternating between varieties of languages
coherence
quality of being logical and consistent
colloquialism
linguistic features associated with informal situations
conflict advertising
an unresolved issue is presented to help sell an idea
connotation
use of a word to suggest a different association than its literal meaning
context production
text is produced with significant factors influencing its production
context reception
text is received with significant factors influencing the reading/listening
context
circumstances forming a background of an event.
convention
fashion or style in clothes, art, literature, etc.
culture jamming
distorting message of corps/public spaces to make an argument
culture
the values and convictions people share in society
declarative
sentence that makes a statement
denotation
literal meaning of a word in contrast to its associated meaning
dialogic space
learning shaped by social intervention
dichotomy
divides a thing into two equal and contradictory parts/between two opposing groups
diction
language choices based on situation and target audience
didactic
form of literature that teaches a lesson or moral and provides a model of correct behavior
discourse
written/spoken communication/debate
ethos
appeal to reader through credibility
figurative language
uses figures of speech to be more effective
formal language
used when writing for professional purposes
gatekeeper
person who has access to a medium and can disseminate ideas