final vocab exam Flashcards
accumulation
list of words which embody similar abstract or physical qualities
allusion
reference to something known from an outside source (history, literature, religion, etc.)
alliteration
repetition of similar consonant sounds in close together words
ambiguous
open to having several possible meanings
antithesis
balancing words/phrases that are strongly contrasted by grammatical structure
appeal to authority
when one refers to sources that claim to have authority
appeal to fear
if you can make people scared, they will believe/buy anything
bandwagon effect
one should do something because everyone else is
cluster
grouping of distinct elements that convey an idea
code-switching
alternating between varieties of languages
coherence
quality of being logical and consistent
colloquialism
linguistic features associated with informal situations
conflict advertising
an unresolved issue is presented to help sell an idea
connotation
use of a word to suggest a different association than its literal meaning
context production
text is produced with significant factors influencing its production
context reception
text is received with significant factors influencing the reading/listening
context
circumstances forming a background of an event.
convention
fashion or style in clothes, art, literature, etc.
culture jamming
distorting message of corps/public spaces to make an argument
culture
the values and convictions people share in society
declarative
sentence that makes a statement
denotation
literal meaning of a word in contrast to its associated meaning
dialogic space
learning shaped by social intervention
dichotomy
divides a thing into two equal and contradictory parts/between two opposing groups
diction
language choices based on situation and target audience
didactic
form of literature that teaches a lesson or moral and provides a model of correct behavior
discourse
written/spoken communication/debate
ethos
appeal to reader through credibility
figurative language
uses figures of speech to be more effective
formal language
used when writing for professional purposes
gatekeeper
person who has access to a medium and can disseminate ideas
genderlect theory
men and women have different conversational styles
graphology
study of written symbols of writing systems
grapho-semantics
meaning derived from use of images in text
historicity
historical authenticity
informal language
simple language used for personal purposes
irony
contradictory statements reveal a reality different from what appears to be true
jargon
vocabulary a particular group uses
juxtaposition
device in which normally unassociated ideas are placed next to each other
memoir
about a specific part of someones life, a story with proper narrative shape and subject matter
logos
appealing to listener using logic
medium
means of communication
metonymy
way of replacing an idea with something related to it instead of saying what is actually meant
mode
the way in which something is usually done
motif
recurring idea in a literary work
paradox
statement that seems contradictory but is actually true
parallel structure
using same pattern of words to show that multiple ideas have the same level of importance
parody
imitation with mockery
pastiche
an imitation
pathos
when speakers appeal to emotion
personification
idea is given human attributes and is spoken of as if it were human
point of view
vantage point form which the writer tells the story
problem and benefit
technique of selling something you need
protagonist
central character in a story, the one who initiates an action
register
language choices based on situation
rhetoric
art of persuation
satire
humor or exaggeration or ridicule to criticize peoples stupidity
semantics
interpretation and meaning of the words and sentence structure
sensationalism
alternating between two or more languages
simile
makes an explicit comparison between 2 unlike things using like or as
slogan
certain picture specific for a brand
stereotype
fixed idea of a character that does not allow for individuality
structure
refers to a texts shape as a whole
style
attitude written toward a subject of audience conveyed through word choice
symbol
thing that has meaning in itself but that also stands for something more
syntactic fluency
ability to create a variety of sentence structures that vary in complexity and length
syntax
how words form different parts of speech that are put together to convey a complete thought
synthetic personalization
process of addressing mass audiences as thought they were individuals through inclusive language
taboo
prescribed by society as improper or unacceptable
telegraphic sentence
sentence with 5 words or less
testimonials
using statements from ordinary people to recommend a product
theme
main idea of a literary work
tone
authors writing style or point of view
tricolon
list of three, the cumulative effect of which has an effect on the audience
voice
distinctive way an writer uses language
worldview
particular philosophy of life
pun
words with similar or identical sounds but different meanings
double entendre
two meanings, one which is straightforward and the other which is inappropriate
