investigation, primary and secondary data

Question 1

give advantages of primary data sources

Answer 1

data used is up to date and relevant
questions and sruveys can be tailored to specific needs

Question 2

give disadvantages of primary data sources

Answer 2

a large number of people are needed
data gathering is time consuming

Question 3

examples of primary data sources

Answer 3

interviews
questionnaires
surveys
focus groups
case studies
user observations
product testing and trials

Question 4

what is market research and why is it used

Answer 4

market research helps designers understand whether there is a target market, they’ll gather opinions and comments from consumers about their interest in the new product
2 types: primary and secondary

Question 5

what does primary market research do

Answer 5

collects research data first-hand for a specific purpose. it is created by those needing the data

Question 6

what does secondary market research do

Answer 6

gives access to information created by others. vast amounts of secondary market research data available for access to other people.

Question 7

advantages of secondary market research

Answer 7

data is already collated and available
data may be free or have a low cost
huge amount of reseaerch is available and accessible

Question 8

disadvantages of secondary market research

Answer 8

data may not be put up to date
data may not be specific to company needs
data is available for all

Question 9

examples of data gathering during market research

Answer 9

who is product aimed at: age group, gender, lifestyles and hobbies, socio-economic groups
the cost
do consumers already buy this type of product
is there a need for another
do they like style, design etc

Question 10

methods of data gathering for market research

Answer 10

interviews - face to face or on the phone. answers can be more detailed and specific. can be recorded. takes longer to summarise feedback
focus groups - groups of people brought together to share feedback. more time to give in depth answers. easier to control and keep discussion on topic
researchers can observe body language and actions

Question 11

another method of market research starting with Q

Answer 11

questionnaires - series of questions on internet or paper based form
could include rating style etc. feedback is more specific
closed ended questions: yes or no
open ended: requires written answer
some may not provide enough detail or an honest appraisal