Introduction to micro Flashcards
The economic problem
a situation whereby an individuals wants are unlimited, the resources needed to fulfil these wants are scarce- this scarcity necessitates choice
opportunity cost
the value of the next best alternative forgone
factors of production
the things that are needed to make a good or service (CELL)
capital (FoP)
man-made resources
Enterprise/Entrepreneurship (FoP)
the individual or firm that combines all the FoP’s in pursuit of profit, while taking a risk
Land (FoP)
natural resources involved in the production process
Labour (FoP)
all human input in the production process
factor reward
the incomes that flow into each FoP when they’re bought for productive use
the factor reward for each FoP
capital = interest
Enterprise = profit
Land = rent
Labour = wages
The stages of production
Primary: obtaining raw materials
Secondary: transform raw materials into manufactured materials
Tertiary: providing a service
microeconomics
the study of economics at the level of the individual firm, industry or consumer/household
positive statements
objective statements that can be tested, amended or rejected by referring to available evidence
normative statements
subjective statements which are based on opinion
The assumed objective of rational consumers
wish to maximise their utility from consumption
the assumed objective of producers and firms
wish to maximise profit