Demand Flashcards

1
Q

Demand

A

the quantity of a good or service that a consumer is willing and able to buy at each and every price level

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2
Q

The law of demand

A

there is an inverse relationship between the price of a good and demand

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3
Q

results of an increase in prices on the quantity demanded

A

contraction of quantity demanded

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4
Q

results of a decrease in prices on the quantity demanded

A

expansion of quantity demanded

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5
Q

result of change in price on a demand curve

A

movement along the line

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6
Q

result of change in non-price determinants on a demand curve

A

shift inwards/outwards

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7
Q

reasons for the inverse relationship/shape of demand curve

A

-income effect
-substitution effect
-the law of diminishing marginal utility

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8
Q

income effect

A

a fall in prices increases the real purchasing power of consumers, allowing people to buy more with a given budget

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9
Q

substitution effect

A

a fall in the price of one good makes it relatively cheaper compared to substitutes. some consumers will switch to this good, leading to higher demand

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10
Q

the non-price determinants of demand

A

Population
Adverts
Substitute goods (price of)
Income
Fashion/trends
Interest rates
Complementary goods (price of)

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11
Q

total utility

A

the total satisfaction from a given level of consumption

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12
Q

marginal utility

A

the change in satisfaction from consuming an extra unit

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13
Q

Normal goods

A

goods that experience an increase in demand due to an increase in income
e.g. new cars, designer clothes

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14
Q

inferior goods

A

when following an increase in income, less of the good is purchased
e.g. own brand products, public transport

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15
Q

derived demand

A

the demand for a factor of production used to produce another good or service

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16
Q

composite demand

A

where goods have more than one use- an increase in the demand for one product leads to a fall in supply of the other

17
Q

Joint demand

A

when the demand for one product is directly and positively related to market demand for a related good or service . Two complements are said to be in joint demand

18
Q

competitive demand

A

when the demand for one product is directly and negatively related to market demand for a good or service. Two substitutes are said to be in competitive demand

19
Q

joint supply

A

where an increase or decrease in the supply of one good leads to an increase/decrease in supply of a by-product