Introduction to Communication Theory Flashcards
Focuses on how people use messages to generate meanings within and across various contexts.
Communication
According to ________, the term theory refers to the body of theories that constitute our understanding of the communication process.
Littlejohn, 1983
Theories are ______ for understanding the world around us. It is possible to use multiple theories to examine our communication.
Lenses
What are the 6 characteristics of Theory
SCOPE
PARSIMONY
HEURISTIC VALUE
OPENNESS
APPROPRIATENESS
VALIDITY
Refers to the BREADTH of the theory.
SCOPE
To its level of SIMPLICITY (brief explanation)
PARSIMONY
Is the theory’s ability to GENERATE OTHER theories.
HEURISTIC VALUE
When the theory is open this means that it RECOGNIZES other PERSPECTIVES and OPTIONS.
OPENNESS
Refers to the fit between the RESEARCH QUESTIONS and theory used to ANSWER it.
APPROPRIATENESS
Is the OVERALL WORTH and practicality of a theory which includes value, fit, and generalizability.
VALIDITY