Introduction to Communication Theory Flashcards

1
Q

Focuses on how people use messages to generate meanings within and across various contexts.

A

Communication

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2
Q

According to ________, the term theory refers to the body of theories that constitute our understanding of the communication process.

A

Littlejohn, 1983

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3
Q

Theories are ______ for understanding the world around us. It is possible to use multiple theories to examine our communication.

A

Lenses

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4
Q

What are the 6 characteristics of Theory

A

SCOPE
PARSIMONY
HEURISTIC VALUE
OPENNESS
APPROPRIATENESS
VALIDITY

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5
Q

Refers to the BREADTH of the theory.

A

SCOPE

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6
Q

To its level of SIMPLICITY (brief explanation)

A

PARSIMONY

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7
Q

Is the theory’s ability to GENERATE OTHER theories.

A

HEURISTIC VALUE

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8
Q

When the theory is open this means that it RECOGNIZES other PERSPECTIVES and OPTIONS.

A

OPENNESS

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9
Q

Refers to the fit between the RESEARCH QUESTIONS and theory used to ANSWER it.

A

APPROPRIATENESS

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10
Q

Is the OVERALL WORTH and practicality of a theory which includes value, fit, and generalizability.

A

VALIDITY

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