Historical Development of Communication Theory Flashcards
What are the three classical theories?
Authoritarian Theory
Libertarianism or Free Press Theory
Social Responsibility Theory
According to this theory, mass media, though not under the direct control of the State, has to follow its bidding.
Authoritarian Theory
Under an Authoritarian approach in Western Europe, freedom of thought was jealously guarded by a few people (ruling classes), who were concerned with the emergence of a new middle class and were worried about the effects of printed matter on their thought process.
Authoritarian Theory
Who are the three advocates of Authoritarian Theory?
Plato
Thomas Hobbes
Engel
This theory stemmed from the authoritarian philosophy, who thought that the State was safe only in the hands of a few wise men.
Plato (407 - 327 B.C)
A British Academician who argued that the power to maintain order was sovereign and individual objections were yo be ignored.
Thomas Hobbes (1588-1679)
He further reinforced the theory by stating that freedom came into it supreme right only under Authoritarian.
German Thinker Engel
This movement is based on the right of an individual, and advocates absence of restraint.
Libertarianism
The State was thought of as a major source of interference on the rights of an individual and his property. Libertarians regarded taxation as institutional theft.
Libertarianism
Who are four advocates of Libertarianism?
Lao Tzu
John Locke
John Milton
John Stuart Mill
He defined libertarianism as “allowing people to say thing you do not want to hear”
George Orwell
Who are the critics of the Free Press Theory?
Wilbur Schramm
Siebert
Theodore Paterson
In their book ________, they stated “pure libertarianism is antiquated, outdates, and obsolete.”
Four Theories of Press
They advocated the need for its replacement by the Social Responsibility theory. This theory can be said to have been initiated in the United States by the Commission of The Freedom of Press, 1949.
Social Responsibility Theory
The commission found that the free market approach to press freedom has only ____________.
increased the power of a single class and had not served the interests of the well-off class.
The emergence of radio, TV, and film suggested the need for some means of ________.
accountability
Is a communication theory which tries to explain the unexpected behavior of human beings while interacting.
Expectancy Violation Theory
Expectancy Violation theory is based on what theory?
uncertainty reduction theory
The theory was developed from the nonverbal expectancy violation model by ______________.
Judee.K.Burgoon
What are the two types of Expectancies?
PREDICTIVE
PRESCRIPTIVE
Is defining the communication and interaction happening within a particular environment or a context.
PREDICTIVE
People disobeying behaviors appropriate to the existing environments.
Prescriptive
What are the three (3) Factors in determining Expectancy in People?
Interactant characteristics
Interpersonal characteristics
Environment
This includes age, sex, and other personality traits of the person that make the listener create an expectation of the behavior.
Interactant characteristics
This character deals with the relationship that the person has with the listener.
Interpersonal characteristics
The context refers to the cultural influence and also the social situation. All these factors lead to an expectation in behavior and the listener can conceive the violation from the expected behavior as positive or negative.
Environment
