Introduction- Survey

Question 1

What is Survey Research

Answer 1

1)Quantitatively describe the specific aspects of a given population
2) Subjective- The data required for the research are collected from people
3) Use a selected portion of the population

Question 2

Define Survey

Answer 2

A scientific tool for gathering accurate information about the characteristics, actions or opinions of a large group of people.

Question 3

Strength of surveys

Answer 3

1)Capable of obtaining information from large samples of the population
2)Demographic data that describe the composition of the sample.
3)min. investment to develop and administer.
4) Easy for making generalisations.

Question 4

Weakness of surveys

Answer 4

1) Unsuitable when it comes to understanding of historical context of phenomena
2) Biases may occur
3)Lack of responses from the intended participants
4) Difficulty is assessing one’s own behaviour / poor recall of the circumstances surrounding their behaviour

Question 5

Define the following:
i) Reliability
ii) Item Consistency
iii) Validity

Answer 5

I) Consistency of survey responses over time
ii)Responses for each question are consistent across constructs.
iii) The extent to which the measurements of the survey provide information needed to meet the study’s purposes

Question 6

Concurrent, content, predictive and construct validity

Answer 6

Concurrent- relationship btw the results of the survey and the results from other sources

Content- measures the content they were intended to measure

Predictive- Response is able to predict a criterion measure

Construct- survey questions capably measure hypothetical constructs.

Question 7

First step in survey design/ three key elements of survey design

Answer 7

A sampling plan is developed, where a sample is selected from the population
(sample is selected, choice of media, adequate sample size is determined)

Question 8

Second step in SD

Answer 8

i) Identification of desired response rate and preferred level of accuracy

Question 9

What are theoretical samples? (access to subjects)

Answer 9

Purposively select organisations that exhibit the desired features which are the focus of the researcher’s study.

Question 10

Mixed mode Surveys

Answer 10

When they combine the survey media, the first is used to increase the response rate at the lowest possible cost. Other media to improve response at increasing cost per survey.