3rd part- Survey Execution Flashcards
What is the third phase of survey process
ensure to maintain the confidentiality of individual response and report the survey results only in aggregate.
It is the execution or use of the survey instrument.
Two ways in which a survey can be evaluated
1)survey questions can be evaluated using focus group discussions
cognitive interviews to determine how well respondents will understand and how they formulate responses
pilot tests of the survey under field condition
2)Responses to the survey can be analysed to reveal the expected relationships among the answers given and to ensure the consistency of respondent characteristics across questions.
Important elements of credible and successful survey
Resource requirement of surveys, data analysis, and effective presentation of results