Introducing Social Psychology Flashcards
Social psychology
scientific study of how we think about, influence, and relate to one another
Culture
enduring behaviors, attitudes, ideas, and traditions shared by a large group of people and transmitted from one generation to the next
Social representations
socially shared beliefs: widely held ideas and values, including our assumptions and cultural ideologies
Social Psychology’s Big Ideas
- we construct our social reality
- our social intuitions are often powerful but sometimes perilous
- social influences shape our behavior
- personal attitudes and dispositions also shape behavior
- social behavior is biologically rooted
- social psychology’s principles are applicable in everyday life
Obvious ways values enter psychology
- research topics
- types of people
- object of social-psychological analysis
- how values form
- why they change
- how they influence attitudes and actions
Not-so-obvious ways values enter psychology
- subjective aspects of science
- culture
- social representation
- psychological concepts contain hidden values: defining the good life, professional advice, forming concepts, labeling
Hindsight bias
phenomenon in which one becomes convinced they accurately predicted an event after learning the outcome
Theory
integrated set of principles that explain and predict observed event. It is a scientific shorthand
Hypothesis
testable proposition that describes a relationship that may exist between events
A good theory
effectively summarizes many observations
makes clear predictions that we can use:
- to confirm or modify the theory
- to generate new exploration
- to suggest practical application
Correlational research
study of the naturally occurring relationships among variables
Experimental research
studies that seek cause-effect relationships by manipulating one or more factors (independent variables) while controlling others (holding them constant)
Random sample
survey method in which every person in the population being studied has an equal chance of inclusion
4 biasing influences in surveys
- Unrepresentative samples. How closely the sample represents population under study greatly matters
- Order of questions
- Response options
- Wording of questions
Independent variable
an experimental factor that a researcher manipulates