INTRO TO STORY TELLING Flashcards
What is the need of story telling?
Storytelling has been used as a medium to pass on knowledge,
experience, and information since ages. It also builds intercultural
understanding and commonalities thereof.
Storytelling:
Communication across
the ages
- Stories have proved to be the most effective way of
communication since time immemorial. - It’s the mode of communication our brains biologically
prefer. - When a good story is told the brain comes alive because
storytelling literally has a chemical effect on the brain that
wakes it up in order to absorb, digest and store information. - Stories have the power to inspire, motivate, and change
people’s opinions. In short stories are the best possible way
to deliver complex information (data)
Definition of Storytelling
Storytelling is defined as the art of narrating
stories to engage an audience.
why storytelling is so powerful and cross-cultural,
and what this means for data storytelling
- A well-told story is an inspirational narrative that is crafted to engage the
audience across boundaries and cultures, as they have the impact that isn’t
possible with data alone. - Data can be persuasive, but stories are much more. They change the way that we
interact with data, transforming it from a dry collection of “facts” to something
that can be entertaining, engaging, thought provoking, and inspiring change. - Each data point holds some information which maybe unclear and contextually
deficient on its own. Therefore, when told in the form of a narrative, it reduces
ambiguity, connects data with context, and describes a specific interpretation –
communicating the important messages in most effective ways
The steps involved in
telling an effective data
story are given below:
1)Understanding the audience
2) Choosing the right data and
visualisations
3)Drawing attention to key
information
4)Developing a narrative
5)Engaging your audience
What are the three forms of storytelling?
Visual, Oral and Written
What skills do storytelling help develop?
Imagination, inventiveness, creativity and articulation.
What is data storytelling?
Data storytelling is a structured approach for communicating insights
drawn from data, and invariably involves a combination of three key
elements: data, visuals, and narrative.
Some easy steps that can assist in finding
compelling stories in the data sets are as follows:
- Step 1: Get the data and organise it.
- Step 2: Visualize the data.
- Step 3: Examine data relationships.
- Step 4: Create a simple narrative embedded with conflict.
Explore and explain how storytelling connects people?
Stories create engaging experiences that transport the audience to another
space and time. They establish a sense of community belongingness and
identity. For these reasons, storytelling is considered a powerful element that
enhances global networking by increasing the awareness about the cultural
differences and enhancing cross-cultural understanding.
Data storytelling has acquired a place of
importance because:
- It is an effective tool to transmit human experience. Narrative is the way we simplify and make sense of a complex
world. - No matter how impressive an analysis, or how high-quality the data, it is not going to compel change unless the
people involved understand what is explained through a story. - Stories that incorporate data and analytics are more convincing than those based entirely on anecdotes or personal
experience. - It helps to standardize communications and spread results.
Presenting the data as a series of disjointed charts and graphs could
result in the audience struggling to understand it. Justify?
)Presenting the data as a series of disjointed charts and graphs
could result in the audience struggling to understand it – or worse,
come to the wrong conclusions entirely. Thus, the importance of a
narrative comes from the fact that it explains what is going on within
the data set. It offers a context and meaning, relevance and clarity
Narrative is the way we simplify and ________
Make sense of a complex world
Data storytelling make information memorable and ____
Easier to retain
When visuals are applied to data, they provide _________ to
audience
Insight