Intro/Overview

Question 1

Overarching goal of email marketing?

Answer 1

Cultivate relationships with your customers.

Question 2

Key advantages of email marketing?

Answer 2

topical (people expect it) | easily accessible for advertisers | measurable | compliments other strategies

Question 3

Steps to adding email to your marketing strategy?

Answer 3

1. Define your goals
2. Start simple (eg. a newsletter)
3. Allocate proper resources
4. Find a service provider (consider compliance and features)

Question 4

Target - definition?

Answer 4

Person who you wish to directly target with your email campaign.

Question 5

Segmentation - defiention?

Answer 5

Categorizing subscribers into lists groups or sub groups.

Question 6

CTR

Answer 6

Amount of people who have clicked on links in email.

Question 7

Welcome flow/automation example?

Answer 7

Thanks for joining

general follow up

Have any questions?