An Effective Email Strategy Flashcards
Elements of creating a strategy?
Focus on list growth | have permission levels in place | segment as you grow | personalize
Build an email content calendar to help determine…
what emails to create | what to include in them | when to send | and who to send them to
Elements of a high-performing email?
Eye catching header image/logo
When in doubt, KISS
Be clear on your goal and create the content to match
Snappy, attention-grabbing subject line
Ensure it’s optimised for web + mobile (need to know what it’s about on mobile without scrolling)
Metrics to pay attention to?
Open rate | CTR
Iteration - definition?
Act of repeating a process with the aim of approaching a desired result
A/B Testing - explanation?
Sending different versions of the same email with one changing variable, such as the subject line, name, content or send time.
How many contacts for A/B testing to work effectively?
> 5,000
