Copywriting Flashcards
1
Q
Short Sentences = ?
A
Better Copy - they’re easier to read and understand.
2
Q
The sole purpose of the first sentence in and ad is… ?
A
to get you to read the second sentence. And so on…
3
Q
Why do we have super specific headlines?
A
80% of people read the headline, while only 20% read the copy.
4
Q
3 strategies to write excellent leads?
A
- Use a hook in your first or second sentence
- Make it six to 8 sentences max
- Use mini-stories in your leads
5
Q
What kind of words should we avoid?
A
big ones - keep it simple!
6
Q
AIDA - explanation?
A
Attention | Interest | Desire | Action
7
Q
Benefits > Features - example?
A
Co-work functionality across platforms on in real time < Team Collaboration
8
Q
How to convey urgency and scarcity?
A
limited time offer | only 34 left | sales ends on 31 October | don’t miss out | doors close on Friday
9
Q
3-Step Testimonial Formula?
A
before | after | what they would tell someone
