Intro Lecture Flashcards
1
Q
Elaboration Likelihood Model (Petty & Cacioppo)
A
Model of Persuasion
- Dual process theory describing the change of attitudes
- Persuasion approach depends on peoples motivation to evaluate the message
2
Q
Social Comparison (Festinger)
A
The process through which people come to know themselves by evaluating their own abilities, beliefs and values in comparison to others
- ALso in advertisement, Social MEdia and surgery
3
Q
Interpersonal Rules
A
Social Identity
- We all want to belong to groups and classify ourselves based on group stereotypes
- The identification leads to in-group favouritism
- Adoption of norms
Morality
- Internal moral compass of what is right or wrong
