Intro: Global Village (ch 1)

Question 1

Small World Experiment (Milgram)

Answer 1

6 Degrees of separation (network theory) - how many people does it take to connect 2 people? Experiment: ppl in US sent letters to ppl in Boston via ppl they knew and found that it took on average 5 to 6 steps to get from the start point to the end point

Question 2

World as a Village McLuhan

Answer 2

“Global Village” term coined explain a future world where com tech brings new info to most remote parts of the world

Question 3

globalization is…

Answer 3

process of interconnectedness between societies, so events in one place have more impact elsewhere
deepening of worldwide connectedness - breakdown barriers

Question 4

globalization in business is..

Answer 4

increase of world trade, by large MNC producing goods and trading goods
idea that world is developing a single economy and culture due to improved tech and communication