2: Understanding Comm (ch2-3)

Question 1

Linear Model (Transition Model)

Answer 1

Source (encoding) > message > channel > receiver > decoding

• one way communication
• context and situation not represented
• non-verbal com not represented

Question 2

Interactive model (Schramm)

Answer 2

• extension to linear model - sender and receiver communicative simultaniously
• takes place in a particular context and is infulenced by that context
• cannot account for multilateral com

Question 3

Targowski and Bowman model

Answer 3

-	Improvements 
o	Contextual knowledge included 
o	Verbal and non-verbal codes 
o	Multiple layers/factors (10 layers) 
-	The model shows the complexities of (intercultural) communication