Intro Flashcards
1
Q
Marketing
A
customer needs profitably
Create value for ALL stakeholders
2
Q
Goal of marketing
A
Profit through customer satisfaction
3
Q
means
A
Determine the NEEDS and WANTS of customers
4
Q
Company Orientation
A
- Production Concept
- Product Concept
- Selling Concept
- Marketing Concept
5
Q
Customer Value=
A
perceived benefits- perceived sacrifice
6
Q
forms of customer value
A
- Price value (aldi)
- Performance value (dyson)
- Emotional value (chanel)
- Relational value (quality of service)
7
Q
General Framework
A
- organizes common marketing decisions in a linear framework
- clarifies priorities
- simplifies decision-making
