Intro

Question 1

How do you design for global markets?

Answer 1

Acceptability varies across the global markets. Eg: Coca cola stands for community in Saudi market, whereas in the American market it stands for feeling of freedom.

Question 2

What did the Columbia Obstruction Device experiment prove?

Answer 2

It proved a direct co-relation between Shock and Cheese Size. i.e if the shock is more and cheese is small the users will not go for it. whereas if the cheese is huge, even if there is some shock involved, the users will overcome the shock to get the cheese.

Question 3

Explain Power of Relativity with respect to UX.

Answer 3

Everything is relative for the user. Eg : if the user is said to pay Rs. xxx annually for insurance. it may seem like a big amount. But if the user is told to pay Rs. x per day, which compared to his daily food cost, daily travel cost, etc seems like a small amount, chances of them buying it increases.

Question 4

What are the key aspects of Human Centered Design?

Answer 4

1. Visual
2. Intellectual
3. Memory
4. Motor
5. Attention
6. Detail
7. Unconscious Learning
8. Motivation
9. Arousal
10. Emotion

Question 5

What does the VIMM model stand for?

Answer 5

1. Visual
2. Intellectual
3. memory
4. motor

Question 6

To improve usability, follow ________________ for Layout

Answer 6

User Expectation

Question 7

When developing codes and commands, what should you avoid? and Why?

Answer 7

Avoid those that use the same finger twice in a row.

Because while typing using the same finger twice throws skilled typists off their rhythm and slows them down and they tend to make more errors.

It is faster when you alternate hands.

Question 8

To measure the impact of our work, our designs should be ____________ , _____________ and _______________

Answer 8

Useful, Usable and Compelling

Question 9

What is the best menu type?

Answer 9

Index menu layout yields faster search than horizontal or vertical cascading menu layouts.

Horizontal layout was the poorest performer.

However choosing the best menu layout is always contextual and will always depend on the type of need in the design.

Question 10

How do you make users Detect Transient changes?

Answer 10

If you want people to notice something new on a screen, it is more effective to add a new object, rather than change the colour of the object.

Question 11

Serif vs. Sans Serif Typefaces : Which is faster to read?

Answer 11

No difference in readability.

1. Typeface is most critical : Serif and Sans serif are equally legible. What is more imp is the actual typeface you choose.
2. Preference over actual performance : It is more of a preference issue than a performance issue.
3. Use popular typefaces : Use standard typeface like Times new roman, ariel or verdana.