Intro 5 Flashcards
1
Q
What happens in focus group
A
Potential customers come together to discuss particular products
2
Q
2 advantages of focus groups
A
Detailed responses and
High sample =increases in fixed costs
3
Q
Survey questions
A
List of questions
Allows large sample size
Can be completed independently or structured interview
4
Q
What is one thing wrong with surveys
A
Limited with how detailed responses can be
