Intoduction

Question 0

Airport Administrators are now expected to use social media as additional mediums for communicating with the __________ _________, new employee ___________, and projecting the _________ ___________.

Answer 0

general public / recruitment / airport’s image

Question 1

Even though often conducted simultaneously, describe the difference between public relations (PR) and marketing.

Answer 1

PR - Focuses on the airport’s relations and interactions with the public.

Marketing - typically centers on advertising a particular product or service associated with the airport itself or stakeholders.

Question 2

What area is considered a major niche within airport management that requires PR and marketing skills?

Answer 2

Air Service Development