Interviews and focus groups

Question 1

APPLICATIONS OF INTERVIEWS IN HCI RESEARCH

Answer 1

Initial Exploration
Requirements Gathering
Evaluation and Subjective Reactions

Question 2

PLANNING AN INTERVIEW

Answer 2

1. Determine the goals or research focus of your interviews
2. Develop a list of general questions that you want to ask during the interview.
3. Develop your interview guide with the general questions and basic script for the interview.
4. Recruit participants who meet your screening criteria
5. Create and assemble any forms or documents that you need
6. If you are visiting different companies/places, prepare a briefing memo
7. Pilot test the entire interview process

Question 3

PREPARING AN INTERVIEW

Answer 3

• Pilot testing
• Hardware and software
• Recording the Responses
• Documents and materials
• Personnel, Participants, and Training

Question 4

INTERVIEW PROS

Answer 4

ability to “go deep”
open-ended and exploratory
follow-up questions

Question 5

INTERVIEW CONS

Answer 5

difficult to conduct
difficult to manage discussions
small number of participants
analysis is a major challenge
the problem of recall

Question 6

contextual inquiry

Answer 6

○ En deltaker/informant demonstrerer noe mens du intervjuer → f.eks hvordan de bruker et system
○ Minimerer risikoen for recall bias

Question 7

Fokusgrupper – fordeler

Answer 7

○ Interaktivitet mellom deltakere – mindre kleint/pinlig stillhet
○ Nye perspektiver kan oppstå gjennom diskusjon
○ Muligheter for å observere “group think”

Question 8

Fokusgrupper – ulemper

Answer 8

○ Egner seg dårlig for sensitive og kontroversielle temaer

○ Fare for at én (eller få) deltakere tar kontroll over samtalen → kan vi “generalisere” funnene/se en konsensus?