Ethnography

Question 1

CONDUCTING ETHNOGRAPHIC RESEARCH

Answer 1

• Selecting a Site or Group of Interest
• Participating: Choosing a Role
• Building Relationships
• Making Contact
• Interviewing, Observing, Analyzing, Repeating, and Theorizing
• Reporting Results

Question 2

What is ethnography?

Answer 2

A descriptive technique, usually inductive, moving from raw data to the identification of patterns

Context is often the main focus

Combination of observation, interviews, and participation

Question 3

What is ethnography in HCI?

Answer 3

• Helps provide an understanding of the context where interfaces or systems are being developed of implemented
• Provides understanding into system requirements and user needs

Question 4

Participatory design

Answer 4

Uses ethnographical approaches with the goal of system development

Question 5

Observer roles in ethnography

Answer 5

complete participant, participant as observer,

observer as participant, complete observer

Question 6

Examples of settings in eyhnography?

Answer 6

Home Settings, Work Settings, Educational Settings,

Ethnographies of Mobile and Ubiquitous Systems, Virtual Ethnography

Question 7

Difference in case study and ethnography?

Answer 7

Case study is a theory-driven approach

Etnografi: induktiv tilnærming,
case studier:
deduktiv tilnærming (teori- og
hypotesedrevet)