interviews Flashcards
1
Q
structured
A
same questions each time
2
Q
structured strengths
A
quantitive data = reliable
high response rate
3
Q
structured weaknesses
A
expensive
interviewer effects
can’t ask in more detail
4
Q
unstructured
A
informal with no structure = like a conversation
5
Q
unstructured strengths
A
flexible
good for sensitive topics = trust
open-ended = qualitative = valid
6
Q
unstructured weaknesses
A
small samples = not representative
takes a long time
interviewer effects
