Interviews

Question 1

Data

Answer 1

Qualitative

- could provide quantitative

Question 2

Practical

Answer 2

Time consuming

• skill to build rapport and conduct sensitively
• expensive employment
• easier than observation

Question 3

Ethical

Answer 3

Interviewer can provide support it participant

• findings can be anonymised but interview is not
• can be stressful and uncomfortable compared to postal

Question 4

Theoretical

Answer 4

Preferred by interpretivists - qualititive data offers verstehen
- preferred by feminists - participant can have power

Question 5

Reliable?

Answer 5

Depends on type - most reliable are structured

• reliability limited by nature of expected response - produce qualitative unreliable - infinite number of responses
• low reliability in unstructured - each is unique - high in validity

Question 6

Representative

Answer 6

• practical - conducted with smaller samples - representativeness and generalisability is limited
• structured interviews most easily to produce representative
• focus groups could be representative of target population but not generalisable

Question 7

Examples

Answer 7

Willis - learning to labour

- unstructured interviews

Question 8

Interviewer effect

Answer 8

Affect validity - influence by presence of interviewer and give desired responses - overcome by building rapport