Basics

Question 1

Subjective

Answer 1

Opinion based on individual

Question 2

Objective

Answer 2

Non bias

Question 3

Primary data

Answer 3

Collected by researcher

- questionnaires, interviews etc

Question 4

Secondary data

Answer 4

Sources collected by other people

Question 5

Qualitative data - examples

Answer 5

Primary: Interviews and observations
Secondary: historical documents and tv programmes

Question 6

Quantative data - examples

Answer 6

Primary: statistical surveys
Secondary: official statistics

Question 7

Quantative

Answer 7

Numerical

Question 8

Qualitative

Answer 8

Non- numerical, words

Question 9

Reliability

Answer 9

If repeated would it produce the same results

Question 10

Validity

Answer 10

How far it gives a true picture of subject being studied

Question 11

Representativeness

Answer 11

Does sample of people you are studying reflect what you are trying to study?

Question 12

Generalisability

Answer 12

Data has to be able to be generalised to all of society otherwise it’s limited

Question 13

Objectivity

Answer 13

Can affect validity of research