Internet Marketing Flashcards
What is invention?
The creation of something new that leads to new knowledge.
What defines a successful innovation?
It is the systematic development and marketing of breakthrough products or services that provide substantial, net new growth.
Why must every organization consider itself a technology business in the digital age?
To remain competitive by developing digital products, leveraging predictive analytics, and improving customer engagement and cost efficiency.
What is digitally-driven innovation?
A “digital-first” approach where businesses use new technologies and online touchpoints to adapt their models to digital trends and consumer preferences.
How does predictive maintenance benefit businesses?
By using sensors for machine monitoring, businesses prevent breakdowns, improve safety, and reduce maintenance costs.
What are virtual influencers?
Virtual influencers are computer-generated characters used by brands to engage audiences on social media, often with high follower engagement.
What are the 4 Ps of AI in marketing?
Productivity, Prediction, Personalisation, Proposal.
What is the RACE Model in digital marketing?
Reach (awareness), Act (interaction, lead generation), Convert (sales), Engage (long-term relationships), developed by Dave Chaffey.
How can digital marketing be evaluated?
By tracking KPIs across Reach, Act, Convert, and Engage stages, and using tools like Google Analytics, social media analytics, and e-commerce platforms.
Name some tools for measuring website performance in digital marketing.
Google Analytics, MOZ, Bit.ly links, Yoast SEO, Alexa.
