International Busniess Stratagies Flashcards
Strategy definitions
An integrated and coordinates set of commitments and actions designed to exploit core competencies and gain a competitive advantage
Strategy is views as they way in which the firm deploy its resources and capabilities within its business environment in order to achieve its goals
External influence on strategy
cultural orientation
Customer expectations
Economic conditions
Trends
Internal influence on strategy
Management vision
Strategy’s
Value creation
Firm performance
What is Porters five forces framework
Is a model that identifies and anylisises five competitive forces that shape ever industry and help determine an industry weakness and strengths
Porters fiver forces points
Threat of substitutes Rivalry among competitors Threat of entrants Bargaining power Bargaining suppliers
Firms create value by
Cost leadership strategy
Differentiation strategy
The value chain consists of
Design Operations Outbound logistics Marketing Services
Value chain support activities
Materials and equipment
Firm infrastructure
Human Resources
Systems and solution
Factors influencing the value chain
Economies of scale
Logistics
Labour cost
Digitalisation
Factors cause of value chain to change
Customers
Compitors
Industries
Environmental
Why we need Strategic approach
Demand for locals reapones
- customer taste
- infrastructure
- distubtion channels
- government demands
Need for global integration
- global competition
- consumers increased ease of cost switching
Global integration definition
The process by which a company combines activities around the world
Types of strategy
International
Mulit domestic
Global strategy
Transnational
What is international strategy
The organisation objectives relate primarily to the home market , although have some objectives that need to be done Iinternationaly
Multinational strategy
Fits its products to each country
