internal and external environment Flashcards
1
Q
brand identity
A
a name, term, symbol, design or any combination of these that identifies a specific product and distinguishes it from its competition
2
Q
internal environment
A
the people working within the business and the way they interact with each other
Eg. owners, mamagers, employees, culture and policies
3
Q
external operating environment
A
Stakeholders in the operating environment can both influence the marketing strategy
Eg. customers, suppliers, competitors,
4
Q
external macro environment
A
factors which a business has little or no control over, however they must be aware how the factors may impact them
Eg. economic forces, legal forces, technological forces, social forces
