Internal analysis Flashcards
1
Q
Value chain primary activities
A
Inbound logistics
Operations
Outbound logistics
Marketing and sales
Service
2
Q
Support activities (VC)
A
Add value indirectly by supporting primary activities
3
Q
Resource based view assumptions
A
Heterogeneous resources
Resources are not perfectly mobile
4
Q
Resource based view
A
Using a bottom up approach explains competitive advantage using resources and capabilities of a firm
5
Q
VRIO
A
Value
Rarity
Inimitability
Organisational support