Inter strategy Flashcards
Lean products
-translate
produit maigre: pas chere
MNC
-translate
multinational companies
multidomestic MNC
-Decentralized Federation
Many key assets, responsibilities and decisions localized
-Personal Control
Informal HQ-Sub relationship, simple financial controls
-Multidomestic Mentality
Management sees overseas operations as portfolio of independent businesses
Informal HQ-Sub relationship
quoi?
International MNC
-Coordinated Federation
Many key assets, responsibilities and decisions localized
-Administrative Control
Centralized HQ control, formal planning and control, tight HQ-Sub linkage
-International Mentality
Management sees overseas operations as appendages to a domestic operation
Global MNC
-Centralized Hub
Most strategic assets, resources, responsibilities and decisions centralized
-Operational Control
Tight HQ control of decisions, resources, information
-Global Mentality
Management sees overseas operations as delivery pipelines to a unified global market
MNC
-type 3
- multidomestic MNC
- International MNC
- Global MNC
Alliance
-def 3
- links
- carry out a project jointly by coordinating the necessary resources
- creating values with the exploitation of the different partners’ core competencies
Reasons for creating International Alliances
-Access to new foreign markets:
-Cultural, Fast internationalisation
Reasons for creating International Alliances
-Reduce costs
Research and development:
create value, competitive product, NPD process faster and cheaper, fill gaps in the existing market and technology, technological standards,
Reasons for creating International Alliances
- Access to new foreign markets
- Reduce costs
- Reduce Competition
- Specialize in competencies
Reasons for creating International Alliances
-Reduce Competition
-Bargaining power of strategic alliances:
the ability to influence the
setting of prices, minimize costs of doing business abroad, Negotiation outcomes with host governments
-Arrival of new competitors:
block or create
Reasons for creating International Alliances
-Specialize in competencies
Convergence of technology and products:
Types of Strategic Alliances
Project-Focus, Product-Focus, Service, Joint Design-Research-Development, Joint / Parallel Production, Cross-Invested Operations, Joint Marketing, Management Contracts
Management Contracts
-what
the foreign company can manage better than the owners
