Inspiration - trademarks

Question 1

What is in a trademark?​

Answer 1

Identification​

Recognition ​

Reliance
Any sign that can distinguish goods or services from one company to those from other’s.​

Question 2

What does it destinguish?

Answer 2

1. Jewellery, bags and clothing by The Smiley Company​
2. peanut butter ​
3. Products and services of a coffee bar graphic elements​
4. PATTA - clothing, footwear and headgear in the name of Patta Exclusive Sneakers BV​
5. SNELLE PLANGA –sunglasses; clothing, entertainment etc​
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6. colour marks
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Question 3

What does exclusivity mean?

Answer 3

​

Keeping competitors on a distance​

Creating own identity and recognition​

Building reputation gives increasing value​

Higher value gives higher price​

Question 4

Benefits of trademark registration​?

Answer 4

1. Means to keep competitors on a distance​
2. Chance for direct or indirect confusion​
3. To secure your own position ​
4. Without registration risk that third party may be able to cease your use, even if the use is older​
5. TM register has a preventive functionality​
6. People conducting availability searches will see your trademark​
7. Communication to the market​
8. Registration needed for sale via amazon​​

Question 5

What is the use of a trademark?

Answer 5

use requirement < 5 years​

Use the trademark as registered​

Use the ® symbol​

Question 6

How should you not use it?

Answer 6

Don’t use the trademark as a noun (PEPSI COLA instead of just PEPSI)​

Never use the trademark as a verb​

Never change the trademark to the plural form​

Question 7

What are the trade mark costs?

Answer 7

Domain name registration ​

Benelux availability search ​

Benelux TM registration​

Covers period of 10 years without annuity fees​

Renewable every 10 years ​