Ideation Flashcards
What is prototyping?
A prototype can be anything that takes a physical form -a wall of post-its, a sketch, an object-which allows you to bring your ideas to life.
preliminary versions of a final product.
3 steps to prototyping?
Desirability;
What’s the unique value proposition? Do people want this product or service? Does it make sense for them?
Viability;
Can we build a sustainable business? What has to be true for this business to work? What are the costs? How will you pay for it?
Feasibility;
Does this work? Is it functionally possible in the foreseeable future?
Why is it important to prototype?
To ideate and problem-solve.
Build to think.
To communicate an idea.
To start a conversation.
To answer to a question.
To test possibilities.
To fail quickly and cheaply.
To manage the solution-building process.
Why is prototyping useful?
Quick And Early Changes at Lower Cost
*Validation Before Development.
*Reduces Risk
Early feedback
What type of process is prototyping?
an iterative process
Low fidelity vs high fidelity?
Low-fidelity prototypes allow teams to test information architecture and user flows, while high-fidelity prototypes introduce UI elements and how the user might interact with the final design.
What is a story board?
A story board communicates a story through images displayed in a sequence of panels that chronologically maps the story’s main events.
What are three common story board elements?
scenario, visuals, and corresponding captions.
What is Body storming?
form of brainstorming, with an emphasis on generating ideas and unexpected insights through physical exploration, experience and interaction
What is a scenario?
brief stories about a person using your product or service to complete a specific task.
Why is scenario writing important?
Focal issue
Determine the driving forces
Determine relevancy and uncertainty
Determine strategic space
Create scenario plots from combinations
Check the plots on opportunities (technology, markets..)
Check the outcome on robustness
What is the swimlane diagram?
Great tool to get a broad and multi-layered perspective of a process or experience.
They display:
The WHO (the user & all other actors)
The WHAT (the steps)
The WHEN (the flow
What are the stages of prototyping?
Select an idea(s) to prototype
2.Check: is the selected idea(s) key to my product/service?
3.Choose an adequate prototyping method
4.Plan the Testing Session
What are test assumptions?
Determine what assumptions have to be true for this business to work and design experiments to test your assumptions.
Swimlane - Story board lane. what is it?.
The most visually powerful element of the diagram! A storyboard representing a user story
Swimlane - User experience lane. what is it?
Uses a flowchart of boxes and arrows to depict the storyboard lane with more detail into the process of the user experience. Think about specific stepsand action flow.
Swimlane - Business Process lane. What is it?
Describes the business logic that supports the user story and user experience. Think about proving information related to the required business processes that facilitates the steps of the user experience.
Swimlane - Tools and system lane. What is it?
Describes the back-end technology and systems that are used to support users actions and business goals. This is the information that would be relevant for engineers, data analysts and system administrators for example.
Swimlane - Finance lane. what is it?
Describes when and how through the different steps of the user experience the company is making revenue.
What is a service blueprint?
Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.
They visualize the relationships between different service components (people, tools, processes) that are directly connected to touch points in a specific customer journey.
What are blue prints key elements?
Evidence
Customer actions
Frontstage actions
Backstage actions
Processes
Blue Print - evidence?
Props and places that anyone in the blueprint has an exchange with.
Blue Print - customer action?
Steps, choices, activities, and interactions that customer performs while interacting with a service to reach a particular goal.
Blue print - Front stage actions?
Actions that occur directly in view of the customer. Can be human-to-human or human-to-computer actions.
Blue print - Back stage actions?
Steps and activities that occur behind the scenes to support onstage happenings. These actions could be performed by a backstage employee or by a frontstage employee who does something not visible to the customer.
Blue print - processes?
Internal steps, and interactions that support the employees in delivering the service. I.e. credit card verification, pricing, etc.
