Implementation - Value based research Flashcards
1
Q
Why are values important?
A
Values motivate choice of behaviour, like voting behaviour, or buying behaviour: is ‘freedom’ or ‘safety’ an important value to you?
Values are strongly related to affective reactions, feelings and emotions
Values gain insight in the experiences of people!
2
Q
Different business models in media industry
A
Subscriptions
Usage fee - on top of a service
Asset sale (selling digital products)
Advertising
3
Q
What is a business model?
A
company’s plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.
