Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Innovation > Innovation lecture 7 > Flashcards

Innovation lecture 7 Flashcards

1
Q

Pricing objectives

A 
Survival 
Maximum current profits 
Maximum makers share 
Market skimming 
Product- quality leadership
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Tam (total addressable market)

A

Value of the entire market or the total possible demand for your product or service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

SAM (serviceable addressable market)

A

The portion of the TAM that you can actually reach with your product or service.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

SOM (share of market)

A

The portion of the SAM that you will acquire with your product or service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly

Innovation (8 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions