Innovation and entrepreneurship across countries Flashcards

1
Q

What is an entrepreneurial ecosystem supported by?

A
acessible markets
human capital workfoce
education/training
major universities as catalysts
cultural support
funding and finance
support systems/mentors
govenment and regulatory frameworks
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2
Q

How to succeed in bottom of pyramid markets?

A

Design products that account for limitations (low skills, poor infrastructure)
• Educate consumers on how to use products
• Convenience of user interface
• Develop methods for reaching potential customers in remote locations
Goals
• Develop products with limited capital
• Use less resources and produce less waste
• Focus on consumers’ perspective on value creation
• Design scalable production process (may rapidly produce + output)

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3
Q

How to suceed in Less is more innovations?

A

Some attributes of an older product are stripped-off
• New product is simpler than previous ones (lower costs)
• May have new unexpected features
Less-Is-more innovations vs More-Is-Better innovations
• Opportunities for differentiation
• Possibility of imitation

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