Innovation and entrepreneurship across countries Flashcards
What is an entrepreneurial ecosystem supported by?
acessible markets human capital workfoce education/training major universities as catalysts cultural support funding and finance support systems/mentors govenment and regulatory frameworks
How to succeed in bottom of pyramid markets?
Design products that account for limitations (low skills, poor infrastructure)
• Educate consumers on how to use products
• Convenience of user interface
• Develop methods for reaching potential customers in remote locations
Goals
• Develop products with limited capital
• Use less resources and produce less waste
• Focus on consumers’ perspective on value creation
• Design scalable production process (may rapidly produce + output)
How to suceed in Less is more innovations?
Some attributes of an older product are stripped-off
• New product is simpler than previous ones (lower costs)
• May have new unexpected features
Less-Is-more innovations vs More-Is-Better innovations
• Opportunities for differentiation
• Possibility of imitation