Innovation

Question 1

New Product Development Process

Answer 1

1. Idea generation
2. Idea Screening
3. Business Analysis
4. Devolpment
5. Market testing
6. Commercialization

Question 2

What are the moments of truth?

Answer 2

Onboarding – First time they become aware of the product/service
Purchase – The decision to buy a product or service
Usage – The first experience consumers have using a product
Zero Moment of Truth—All research done online before taking action