Creativity from the power point

Question 1

What are four basic principles that are crucial in understanding what consumers value in new products?

Answer 1

1. Usefulness
2. Ease of Use
3. Subjective Norms
4. Compatibility/facilitating conditions.

Question 2

What does usefullness mean?

Answer 2

What are the benefits, what is the functionality, How does it allow the customer to do something they normally couldnt

Question 3

What does Subjective norms mean?

Answer 3

Social norms, how people use, what the general way people use the more people are using it the more people are going to adopt it. Think of normal tooth brush then electronic tooth brush

Question 4

What is compatibility/facilitating conditions

Answer 4

Needs to be compatible with other products because non compatible becomes a barrier.