Initial Definitions

Question 1

What is the use of verbal and nonverbal symbols to affect audience perceptions and thus bring about changes in thinking, feeling, and/or acting

Answer 1

Persuasion

Question 2

What is The coproduction of meaning that results when an individual or a group of individuals uses language strategies and/or other symbols (such as images, music, or sounds) to make audiences identify with that individual or group.

Answer 2

Persuasion

Question 3

What is rooted in an essential function of language itself, a function that is wholly realistic and continually born anew: the use of language as a symbolic means of inducing cooperation in beings that by nature respond to symbols.

Answer 3

Rhetoric

Question 4

What is an organized and coordinated series of persuasive messages designed to achieve public acceptance of a person, product, or idea.

Answer 4

Campaign

Question 5

What are are sustained communication efforts involving more than a single message for the purpose of social influence

Answer 5

Campaign

Question 6

An organized, uninstitutionalized, and large collectivity that emerges to promote or resist societal norms and values, operating primarily through persuasion encountering opposition (in its moral struggle)

Answer 6

Social Movement

Question 7

An uninstitutional collectivity that operates on a sustained basis to exert external influence in behalf of a cause

Answer 7

Social Movement