Approaches to Persuasion 2 Flashcards
1
Q
Seeing persuasion as an incremental process.
A
Persuasion by degree
2
Q
What is shaping reinforcing and changing
A
acquire new attributes
strengthening an existing attitude/belief/value
completely transforming an existing attitude/belief
3
Q
Attitude changes result from learning generated through_____
A
Reinforcement
4
Q
Persuasive messages give audiences ______for changing attitudes, beliefs, values, and actions
A
Incentives
5
Q
What are the 3 steps to reinforcement?
A
attention, comprehension, acceptance
6
Q
What works in the same as everyday learning?
A
Persuasion
7
Q
A system of beliefs characteristic of a particular class or group, the general process of the production of meanings and ideas
A
Ideology
8
Q
Simply the most popular or easiest meanings to attach to signs
A
Preferred meanings
