Audience

Question 1

Observable traits such as sex, age, religion, sexual orientation, race, ethnicity, etc

Answer 1

Demographics

Question 2

Target audiences based on where they live

Answer 2

Geography

Question 3

Attitudes towards message source, message, and context

Answer 3

Disposition

Question 4

An audience analysis technique that combines demographic information about an audience with information about members attitudes, opinions, and interests. Focused on lifestyle

Answer 4

Psychographics

Question 5

Degree of self centeredness

Answer 5

egocentrism

Question 6

Persons belief that her or she can perform an action and that it will be effective

Answer 6

Self efficacy

Question 7

Campaigners should focus on the reciever

Answer 7

Transactional Perspective

Question 8

Who they are, how they will respond to specific messages in specific contexts

Answer 8

Transactional Perspective

Question 9

Person is conscious of the need and actively tries to satisfy it

Answer 9

active needs

Question 10

no recognized until called to the attention of the person

Answer 10

latent needs

Question 11

Elements of hierarchial model of reciever decision stages

Answer 11

Awareness 
Information Seeking
Discrimination
Choice
Post Decision

Question 12

Campaigner must create awareness of audience needs

Answer 12

awareness

Question 13

Audience needs iofmation so campaigner proveides information about product attributes, price, availability

Answer 13

Information seeking

Question 14

audience compare competing brands

Answer 14

discrimination

Question 15

consumers turn to others for advice about making a purchase WORD OF MOUTH IMPORTANT

Answer 15

choice

Question 16

the primary audience is need of reinforcement of their decision

Answer 16

Post-decision